Google Ads consultant. Pay for leads, not clicks.
Our Google Ads management is run by a senior consultant and judged on one thing: qualified leads. We plan, set up and review Search, Performance Max, Shopping and Demand Gen campaigns for businesses in Singapore and Australia.
Google optimises toward whatever your account counts as a conversion. If tracking counts page views or empty form fills, your budget chases the wrong result. So we fix tracking first, using enhanced conversions where they fit, then build campaigns around the enquiries that matter.
We audit your ad types, recommend the best ad types for your business, product and audience and deep dive into how your ads are set up.
Tracking first. Then ads.
Enhanced conversions send hashed first-party data, such as email addresses, to make conversion counts more accurate. We ensure you're also sharing offline conversion data to optimise ad performance.
Campaigns we plan
Grant Harrison reviews every account change and report, from search terms and negative keywords to conversion settings. We're suited to small and mid-sized accounts that want senior advice, not a large agency team.
Search
Ads on the searches your buyers type, with negative keywords that cut the terms that never convert.
Performance Max
One goal-based campaign across Google channels, including Search, YouTube, Display, Gmail and Maps.
Shopping
Product ads from your Merchant Center feed.
Demand Gen
Image and video ads on YouTube, Gmail and the Google Display Network, for people not yet searching.
Reports you can act on
Click and impression totals don't tell you what to change. Our reports show cost per qualified enquiry, the search terms behind each lead and what we change next. We automate the data pull, then review the numbers by hand.
Proof
Recent account work, described by scope.
Cognita schools
Google Ads audits of keywords and account health, responsive search ad recommendations, and conversion tracking across international schools in Asia.
Mumgerie
Australian online maternity and nursing lingerie store. Performance Max and Shopping setup, including keyword and negative keyword strategy.
Get a second opinion
A fixed-scope review of your Google Ads account, with a written list of what to fix first. Read-only access is enough, so we can view your campaigns without changing anything.
- Conversion tracking check, including enhanced conversions
- Search terms and negative keyword review
- Campaign structure, bidding and budget review
- A written priority list, talked through on a call
Questions
What does a Google Ads consultant do?
A Google Ads consultant checks how an account is measured, set up and bid, then fixes what wastes budget. Google Ads management is the ongoing work of adjusting campaigns so spend follows the searches that bring customers. We advise businesses in Singapore and Australia as a smaller, senior alternative to a Google Ads agency.
Who owns the Google Ads account?
You do. The account, its history and its billing stay in your name, under access you can remove at any time. For a one-off review, read-only access is enough, as it lets us view campaigns without editing them. If we stop working together, you keep everything we built.
Is there a minimum budget?
There is no single right figure, because it depends on your market and cost per click. Your budget needs to buy enough clicks to show which searches turn into enquiries. We look at your search volumes and costs in the account review, then suggest a sensible starting budget.
How soon will I see changes?
Tracking fixes show up as soon as new conversions are recorded. Campaign changes take longer, because Google's bidding needs fresh conversion data before it settles. We report monthly on cost per qualified enquiry, so you can see what changed and why we made each change.
Do you run Performance Max?
Yes, where your conversion tracking can support it. Performance Max is a goal-based campaign that reaches all Google Ads inventory from one campaign. It optimises toward the conversion actions you define, so we check those before launch. We can run it alongside Search, so you keep control of key terms.
Get found. Get chosen. Get leads.
Book a 30-minute call. We'll look at what you have now, tell you what's holding it back, and tell you honestly whether we can help.