Facebook and Instagram ads. Leads you can actually use.
Good Meta Ads management should mean better leads, not just cheaper ones. We plan Facebook and Instagram campaigns for lead generation and sales. With broad, automated targeting, your creative does more of the work of finding the right people, so a varied mix of ads matters.
We also look at how you measure conversions, and the quality of these conversion signals Meta receives.
Cheap leads aren't good leads
A low cost per lead means little if your sales team can't reach the people behind it. Facebook lead ads make sign-ups easy, which can also bring low-intent or fake entries. We judge campaigns not only on completed enquiries, but also on the quality of those leads.
Campaigns that learn from real sales
Pixel-only tracking often misses conversions, so Meta never learns which ads led to real sales. The Conversions API sends events from your server or CRM to Meta. Run alongside the Pixel with matching event IDs, each sale counts once. Your campaigns then optimise toward confirmed sales and qualified leads, not just form fills.
Dashboards, not screenshots
Many agencies send 7-day attribution reports on generic templates, and the leads in your CRM never match the conversions they claim. We build dashboards that show spend, leads and confirmed enquiries for each ad type, from evergreen brand awareness to tactical and seasonal campaigns, and we audit the conversion data behind them. For brands spending thousands a month on paid ads, better data means better decisions.
Proof
Your account is reviewed by Grant Harrison, from pixel and Conversions API setup to creative testing. Recent work, described by scope.
Cognita schools
Server-side tracking, Meta Conversions API and first-touch channel attribution across international schools in Asia.
Melbourne hospitality
Social content and short-form video for Melbourne cafes, including Hendricks and Neon Tiger.
Check your setup and creatives
A fixed-scope check of how your Meta ads are measured. We show you what Meta sees, what it misses and what to fix first. We also provide a second set of eyes to evaluate your creative mix.
- Pixel and Conversions API events
- Customer details sent for event matching
- Lead form and CRM reviews
- Creative ad recommendations
- A written fix list, plus a call to go through it
Questions
Are you a Facebook ads agency?
We're a small consultancy rather than a large Facebook ads agency. We audit ad accounts, plan strategy, set up campaigns and tracking, and work hands-on with smaller accounts. We advise on Facebook advertising in Singapore and Australia, and you deal with the consultant doing the work.
Do you create the ad creative?
Yes, or we brief your designer. We produce social content and short-form video for clients' Meta campaigns. Each ad is judged on the enquiries it brings, not likes or reach. The creative that earns its spend stays in rotation.
What is the Conversions API?
The Conversions API lets Meta receive conversion events from your server or CRM, not only the visitor's browser. Meta recommends running it alongside the Pixel, with duplicate events removed. That gives Meta a fuller picture of which ads bring enquiries and sales.
Can you connect leads to my CRM?
Yes, in most cases. We send confirmed enquiries and sales from your CRM to Meta through the Conversions API. Campaigns then learn from real outcomes. We check what your CRM can send, and what your privacy notice allows, before we quote.
Is there a minimum budget?
There is no single right figure, because it depends on your audience and goals. Your budget needs to buy enough results to show which ads bring real enquiries. We look at your current spend and lead quality in the setup check, then suggest a sensible starting budget.
Get found. Get chosen. Get leads.
Book a 30-minute call. We'll look at what you have now, tell you what's holding it back, and tell you honestly whether we can help.