Fractional CMO. A senior marketing lead, part-time.
A fractional CMO gives you senior marketing leadership for a few days a month, without a full-time salary. It suits growing businesses that have outgrown ad-hoc freelancers but aren't ready for a permanent marketing director.
We own the plan, the budget and the reporting. We also manage your agencies and freelancers, so the work stays joined up. You get one accountable lead.
Signs you need one
Fractional marketing leadership suits businesses where marketing has grown faster than the person running it.
You manage the agencies yourself
Each agency reports on its own channel, and nobody owns the whole plan.
Budget follows habit
Spend goes where it went last year, because nobody can show what brings in sales.
The numbers don't agree
Google, Meta and your CRM can each claim the same lead, so nobody knows what worked.
Too big for freelancers
You need senior judgement now, but a full-time marketing director isn't worth it yet.
What's included
One senior lead across every channel, accountable for the plan and the results.
Strategy
A written marketing plan tied to your sales targets, reviewed each quarter.
Channels
We set the mix across SEO, paid ads, social, email and your website, based on results.
Agencies
We brief, manage and review your agencies and freelancers, so everyone works to the same plan.
Budget
We split spend on evidence from your own data, not on each platform's own report.
Reporting
Regular reporting that ties marketing to enquiries and sales, with tracking that matches your CRM.
Many brands, one plan
Several brands means several audiences, budgets and suppliers, but one board or global lead to answer to. We have led digital marketing for ecommerce, education, hospitality, beauty and fintech. For seven years, Grant Harrison ran ecommerce and digital marketing for beauty and F&B brands at Spa Esprit Group. As systems thinkers, we look at how to improve workflows to achieve your brand goals.
How it works
You work with Grant Harrison, who has led marketing across multi-brand portfolios in Asia-Pacific.
- 01
Days per month
We agree a set number of days each month, based on your brands, channels and suppliers. You can add days for a launch, then scale back.
- 02
Cadence
We agree the meeting rhythm and scope around your brand's needs, plus reviews with each agency against the plan. Decisions and next steps are written down after every meeting.
- 03
Reporting
We set up the key events that matter to your business in Google Analytics. Ad platforms credit conversions by their own models, so we check their numbers against your CRM.
Questions
What does a fractional CMO do?
A fractional CMO is a senior marketing lead who works part-time for several businesses, owning strategy, budget and results. They set the plan, manage agencies and freelancers, and report to the founder or board. You get senior judgement for a few days a month, without a full-time salary.
How many days a month does a fractional CMO work?
It depends on your size and how many brands and suppliers need managing. We agree a set number of days each month before we start, and review it each quarter. Busy periods, such as a launch or a rebrand, can take more days before scaling back.
How is a fractional CMO different from an agency?
An agency delivers work in its own channels. A fractional CMO sits on your side, decides which channels deserve budget and holds every agency to one plan. Because we judge each channel on enquiries and sales, budget moves to what is working.
Is a fractional CMO the same as an outsourced marketing manager?
Not quite. An outsourced marketing manager usually runs day-to-day tasks, while a fractional CMO sets strategy, budget and priorities. We lead the plan and manage the people doing the work. If you need both, we help you decide what to keep in-house.
How does an engagement end?
It usually ends when you hire a full-time marketing lead, or when your team can run the plan alone. We hand over the plan, reports and agency briefs, so nothing is lost. You own every ad account, analytics property and report throughout.
Get found. Get chosen. Get leads.
Book a 30-minute call. We'll look at what you have now, tell you what's holding it back, and tell you honestly whether we can help.